Marketing in travel and tourism /
Middleton, Victor T. C.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - Fourth edition - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. - xxv , 502 pages : colored illustrations ; 27 cm.
Includes bibliographical references and index.
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
9780750686938 0750686936
Tourism--Marketing
338.4791
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - Fourth edition - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. - xxv , 502 pages : colored illustrations ; 27 cm.
Includes bibliographical references and index.
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
9780750686938 0750686936
Tourism--Marketing
338.4791