Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - Fourth edition 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2009. 
 - xxv , 502 pages :  colored illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism. 
<br/><br/><label>ISBN: </label>9780750686938 0750686936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.4791