The culture of connectivity :

Dijck, José van

The culture of connectivity : a critical history of social media / José van Dijck. - Oxford ; New York : Oxford University Press, 2013. - ix, 228 p. ; 25 cm.

Includes bibliographical references (p. [177]-220) and index.

Engineering sociality in a culture of connectivity -- Disassembling platforms, reassembling sociality -- Facebook and the imperative of sharing -- Twitter and the paradox of following and trending -- Flickr between communities and commerce -- YouTube: the intimate connection between television and video sharing -- Wikipedia and the neutrality principle -- The ecosystem of connective media: lock in, fence off, opt out?

"Social media penetrates our lives: Facebook, YouTube, Twitter, and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principle between major social media platforms. This fascinating study will appeal to all readers interested in social media."--Provided by the publisher.

9780199970773 9780199970780


Social media--History
Online social networks--History

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