MARC details
| 000 -LEADER |
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| fixed length control field |
03466nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
GR-AtICH |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230504133859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160107s2015 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780190203986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780190203993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
322.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Woodly, Deva R. |
| 9 (RLIN) |
13526 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The politics of common sense : |
| Remainder of title |
how social movements use public discourse to change politics and win acceptance / |
| Statement of responsibility, etc |
Deva R. Woodly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 258 p. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 505 1# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction: the talk of movements -- Mainstream discourse, public meaning, and the political character of persuasion -- A tale of two movements: living wage -- A tale of two movements: marriage equality -- The discursive architecture of resonance -- Political acceptance and the process of political change -- From marginal to mainstream -- Conclusion: after acceptance: the tea party, occupy, and the prospects for political transformation. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The way that movements communicate with the general public directly affects their chances of lasting success. In The Politics of Commons Sense, Deva R. Woodly argues that the potential for movement-led political change is rooted in mainstream democratic discourse-specifically, in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who have not established a recognizable presence withing the polity. Woodly develops a theory of resonance and applies it to two contemporary movements-the living wage and marriage equality campaigns-during the critical decade after their emergence between 1994 and 2004. Woodly argues that while the Living Wage movement attained over 120 policy victories, they lacked a broad discursive strategy, which hindered their ultimate success. Meanwhile, the gay marriage movement experienced a meteoric rise in both visibility and popularity despite suffering many policy defeats. Woodly credits the gay marriage victories with the movement's deliberate effort to change the mainstream political discourse, and thus the public understanding of the issue. These cases, she argues, show that resources such as money and connections are not always the main driver of the difference in the success or failure of political movements. Without shifting the mainstream discourse, other movement successes-recruiting and empowering members in an expanding social organization; raising public direction-may prove ephemeral. By contrast, a movement that effectively alters the terms of discourse can overcome considerable opposition ans structural disadvantages to achieve sustained, meaningful change."--Provided by the publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in politics |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13527 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in social action |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social movements |
| General subdivision |
Political asepcts |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13529 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Living wage movement |
| General subdivision |
Political aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13530 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Same-sex marriage |
| General subdivision |
Political aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13531 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Politics, Practical |
| Geographic subdivision |
United States |
| 9 (RLIN) |
13532 |
