Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
Material type: TextPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.Edition: Fourth editionDescription: xxv , 502 pages : colored illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9780750686938
- 0750686936
- 338.4791
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - 7-day loan | CYA Library Main Collection | 338.4791 MID (Browse shelf(Opens below)) | Available | 00000010841 |
Includes bibliographical references and index.
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.