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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.Edition: Fourth editionDescription: xxv , 502 pages : colored illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750686938
  • 0750686936
Subject(s): DDC classification:
  • 338.4791
Contents:
The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book - 7-day loan Book - 7-day loan CYA Library Main Collection 338.4791 MID (Browse shelf(Opens below)) Available 00000010841
Total holds: 0

Includes bibliographical references and index.

The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with the influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.

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