Mediating the message in the 21st century :
Shoemaker, Pamela J.
Mediating the message in the 21st century : a media Sociology perspective / Mediating the message in the twenty-first century Pamela J. Shoemaker and Stephen D. Reese. - 3rd. ed. - New York ; London : Routledge, 2014. - xix, 287 p. : ill. ; 24 cm.
Includes bibliographical references (pages 247-271) and index.
Media content and theory -- Beyond process and effects -- Mediating reality -- Social systems -- Social institutions -- Organizations -- Routines -- Individuals -- Studying the hierarchical model.
"Hailed as one of the "most significant books of the 20th century" by Journalism & Mass Communication Quarterly, this new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the 21st century. Mediating the Message in the 21st Century provides a broad perspective on the ways in which mass media content is subject to external influences, ranging from the content producer's personal values to national ideologies, and argues that in order to understand the effects of media, it is first necessary to understand how media content is created."--Provided by the publisher.
9780415989138 9780415989145 9780203930434 (ebook)
Mass media
Content analysis (Communication)
302.23
Mediating the message in the 21st century : a media Sociology perspective / Mediating the message in the twenty-first century Pamela J. Shoemaker and Stephen D. Reese. - 3rd. ed. - New York ; London : Routledge, 2014. - xix, 287 p. : ill. ; 24 cm.
Includes bibliographical references (pages 247-271) and index.
Media content and theory -- Beyond process and effects -- Mediating reality -- Social systems -- Social institutions -- Organizations -- Routines -- Individuals -- Studying the hierarchical model.
"Hailed as one of the "most significant books of the 20th century" by Journalism & Mass Communication Quarterly, this new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the 21st century. Mediating the Message in the 21st Century provides a broad perspective on the ways in which mass media content is subject to external influences, ranging from the content producer's personal values to national ideologies, and argues that in order to understand the effects of media, it is first necessary to understand how media content is created."--Provided by the publisher.
9780415989138 9780415989145 9780203930434 (ebook)
Mass media
Content analysis (Communication)
302.23