Mediating the message in the 21st century : a media Sociology perspective / Pamela J. Shoemaker and Stephen D. Reese.
Material type: TextPublication details: New York ; London : Routledge, 2014.Edition: 3rd. edDescription: xix, 287 p. : ill. ; 24 cmISBN:- 9780415989138
- 9780415989145
- 9780203930434 (ebook)
- Mediating the message in the twenty-first century
- Mediating the message
- 302.23
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|
Reserve - Overnight loan | CYA Library Reserve | 302.23 SHO (Browse shelf(Opens below)) | Available | 00000009105 |
Includes bibliographical references (pages 247-271) and index.
Media content and theory -- Beyond process and effects -- Mediating reality -- Social systems -- Social institutions -- Organizations -- Routines -- Individuals -- Studying the hierarchical model.
"Hailed as one of the "most significant books of the 20th century" by Journalism & Mass Communication Quarterly, this new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the 21st century. Mediating the Message in the 21st Century provides a broad perspective on the ways in which mass media content is subject to external influences, ranging from the content producer's personal values to national ideologies, and argues that in order to understand the effects of media, it is first necessary to understand how media content is created."--Provided by the publisher.